Solar Eclipse in South Florida on August 21, 2017 Online Marketing

Big Brands Recognize Solar Eclipse as Marketing Opportunity

Turnaround, bright eyes. Everywhere you go, someone is talking about the upcoming solar eclipse. As for us, we are comfortably nestled away in Delray Beach waiting for Monday, August 21, 2017, at 1:26 p.m. for the action to begin. But, who’s counting?

In the meantime, we’ve been eyeing all the companies out there who are making a few extra bucks marketing everything from solar eclipse glasses to delicious treats and ocean cruises.

Krispy Kreme’s Chocolate Glazer

For the first time ever, Krispy Kreme will sell a chocolate glazed donut. It will be available at 20 stores listed on their website during special hours on August 19 and 20.

From social media to video marketing, Krispy Kreme has our sweet tooth curious.

If you are eager for this tasty treat, you’ll have to head to Broward or Miami-Dade counties to check it out. Palm Beach County didn’t make the cut. Shucks.

Royal Caribbean’s “Total Eclipse Cruise”

Our very own Miami-based cruise line is riding the waves too.

Featuring their festive emojis, they jumped on Twitter and other social networks to pitch cruise lovers a chance to watch the eclipse, while voyaging on the sea. They are calling this marketing adventure a “Total Eclipse Cruise” that is “out-of-this-world.”

In order to set sail on August 20, South Floridians will have to take a quick drive up north to Orlando. It might be totally worth it for the monumental moment because Bonnie Tyler is going to be a special guest during the event singing her hit song, “Total Eclipse of the Heart.”

The Chiquita #BananaSun

Our favorite bananas from the Fort Lauderdale area are ripe and ready to peel. They created an enormous fiery yellow banana in the sky that has our attention. They took to Twitter and other social networks with an incredibly catchy video that screams creativity and silliness – our favorite combination.

It’s hard not to look directly at the Banana Sun with dance moves like that!

These are a few examples of some South Florida brands that have mixed their offerings with some clever marketing tactics. What are some of your favorite Solar Eclipse ads out there?

Email Marketing

4 Email Marketing Hacks for Do-It-Yourselfers

At NewEra Collective, we work with a wide range of clientele from big brands with big budgets to smaller mom-and-pop organizations who save money by managing some marketing initiatives on their own. In one of our recent meetings, a client asked for our advice on her email newsletter and I realized that the simple advice we gave her would be helpful to all of our small business clients.

We successfully manage email marketing for a number of clients in various industries, but these are quick tips for do-it-yourselfers. Here are four ways to do email marketing like a professional.

  1. Include an image or video.

Your first inclination is probably to send a lengthy newsletter with updates on your products and services. Before you sit down to write, let us caution you. In an overstimulated world that is increasingly prone to scrolling, all demographics tend to be more attracted to images than they are text. If you want to hold your recipient’s attention, include beautiful, high-quality images that complement the subject matter, and keep the text short and to the point.

You may want to consider using a video newsletter instead of a written one. Just check out these recent statistics from insivia:

  • Using the word ‘video’ in an email subject line boosts the open rates by 19%.
  • 4x as many customer would rather watch a video about a product than read about it.
  • 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.
  1. Include a Call-to-Action

What is the purpose of your email? What do you hope to accomplish by sending it? The answers to those questions should help you determine your call-to-action.

Although your email marketing should be educational and provide value to your readers, it should also provide a clear next step. Some examples include:

  • Shop now.
  • Make an appointment.
  • Learn more on our website.
  • Follow us on Facebook.

Don’t leave your readers hanging. Tell them what to do next.

  1. Include links to your website and social media pages.

A huge advantage of email marketing is that it can drive traffic to your website. Whether your email talks about an in-store sale, a new employee, an industry trend or a change in your hours of operation, give your readers a reason to visit your website and be sure to include the link. With most email marketing programs, you can include links in your images, as well as in your signature and the body of your email.

Don’t forget to include links to your social media pages, too! You can simply place small social media icons in the footer of your email or below your signature with hyperlinks.

  1. Make sure it’s mobile friendly.

In 2017, more email is read on mobile devices than desktop or laptop computers. Therefore, it’s critical that your email looks good on iPhone, android and tablet. Many email platforms include a mobile and tablet view, so you can easily check those layouts before sending. At the very least, send the email to yourself and open it on your phone to see how it looks.

There you have it – four email marketing hacks for do-it-yourselfers. Let us know in the comments if you have any questions!