Digital Marketing is the promotion of products/services using electronic media and engaging with customers using the internet. Not so long ago, businesses had to choose between having or not having an online marketing platform. But things have changed and now they have to think about how to use online platforms effectively to bring in more sales, engage customers and maximize ROI.
Why Should You Go Digital?
Digital Marketing is no longer secondary to traditional marketing and a game only large enterprise used to play. Small and medium businesses have also caught up with the trend that promises more bang for the buck. In fact, many small to medium sized businesses prefer digital marketing over traditional marketing channels due to its cost-effectiveness and incredible reach.
We live in a digitally connected world where almost everyone has access to information on their mobile devices. Businesses that fail to capitalize on digital platforms often end up lagging behind the competition (and in many cases completely fail). Marketing has to adapt according to the new trends and actively seek opportunities to expand online presence and customer engagement.
Experts believe digital marketing to be the future and a medium that has the potential to replace traditional marketing mediums altogether. That’s why investing time and resources in digital marketing are so important as it’s faster, more versatile, practical and most importantly, cost effective.
The Digital Marketing Arsenal
Digital Marketing is not just limited to creating and maintaining a fancy website. It’s more about building unforgettable customer experiences and strengthening brand loyalty and awareness. Of course, website SEO is important, but there is a lot more you can do to reach new markets and retain the existing customer base including:
- Creating blogs that provide valuable information related to your niche
- Investing in paid online and social media advertising
- Regularly sharing videos demonstrating products and how-tos
- Viral Marketing
- PPC advertising
- Strong Social Media presence
- SMS marketing
- Podcast advertising
- Considering Google AMP (Accelerated Mobile Pages) for better SEO and ranking
Here’s why digital marketing is the future.
- It’s More Cost Effective
Digital marketing has allowed small and medium sized businesses to reach the masses, which otherwise would not have been possible due to limited advertising budgets. SMBs can now reach thousands of qualified prospects at a fraction of the cost and engage with the target audience in a more impactful way. In many ways, the internet has leveled the playing field for everyone and offers equal opportunities to businesses of all sizes. All SMBs have to do is find the right tools to position businesses and run more impactful campaigns.
- Your Audience is Online
More than half of consumers now make online purchases, creating huge opportunities for SMBs and allowing them to reach new markets. The number of online buyers is expected to keep growing, which means businesses that do not invest in digital marketing would miss a huge chunk of sales opportunities. It’s also a lot easier to target the right audience using online platforms.
- Strong Growth + Controlled Brand Reputation
Prospering businesses always put a lot of emphasis on continuous growth. Without it, they are bound to fail at some point in the future. Online marketing allows businesses to expand their customer base, build brand loyalty and provide them with a platform where they can keep in touch and share feedback. The internet is a perfect medium for all these activities, especially for small businesses that don’t have huge advertising budgets.
Strong online presence creates a positive image in the minds of the customers, which can take a very long time using traditional marketing channels. On the other hand, businesses that focus on digital marketing can accomplish a lot more in less time and create unforgettable experiences.
- Customer Feedback and Analytics
Online marketing platforms are extremely effective in gathering customer feedback and tracking their entire journey. Analytics platforms such as Google Analytics help monitor all preferences and actions and offer a great amount of valuable data that is otherwise very difficult to obtain. A better insight into customer behavior and preferences allow businesses to tailor their products and services more effectively, ultimately resulting in brand loyalty and returning customers.
- Social Media Engagement, More Likes
Social media offers small businesses with zero advertising budgets the opportunity to reach their target audience and engage them at a personal level. It allows targeting them based on their individual preferences, demographics and more. If done properly, it can do wonders and help businesses gain a lot of traction. Strong social media presence also helps build trust and credibility while bringing more traffic to the website.
That’s just the tip of the iceberg. Digital Marketing has a lot to offer, including increased conversions, enticing target audience to take favorable action, preparing your businesses for the future and the IoT (Internet of Things) and obviously staying competitive. There are many businesses that realized the potential of digital marketing early on, and have made the switch from brick and mortar to online business.
Digital Marketing is about targeting the right audience at the right time to produce the right outcomes. We simply cannot afford to miss the opportunities Digital Marketing has to offer in today’s competitive era when customers have so many choices available to them.
If you would like a comprehensive digital marketing strategy tailored to your business goals and budget, we would love to hear from you.