No matter how large or small your business is, one of the fundamental steps in achieving a solid online presence is claiming and updating your Google My Business profile. According to Google, 97% of consumers use the web to find local goods and services, but only 37% of businesses have claimed a local business listing on a search engine. If you are a business owner or manager, make sure you know how your business appears online.
Here are three steps to start putting your business on the map.
- Search for your business. Conduct a search on the top three search engines, Google, Bing and Yahoo. You may be surprised to find out what is on page one of the search results, and you may even discover that you need to do some online reputation management if customers have left bad reviews.
- Check from various devices. 30% of all online purchases now happen on smartphones, so looking good from a mobile device is more important than ever before. Search for your business, visit your social media profiles and explore your website from your cell phone, tablet and desktop to see what your consumers are seeing and decide what changes need to be made.
- Put your business on the map. Even if you don’t have a website, one of your very first steps should be to claim your Google My Business page. Visit gybo.com/business to search for your local business listing and find out if your business is on the map. If your business doesn’t have a physical location (you work from home, online or at your client’s location), don’t worry! There’s a solution for that, too.
Your local business listing is how you can easily manage the way your business appears across Google search and maps. If someone searches “coffee shop near me,” a local business listing can help make sure your business will appear in the search results AND with the correct, most current information.
If you don’t claim your business page, search engines will do their best to fill out your information for you, but that’s not a gamble you want to take. You want to make sure your listing has the correct name, address, phone number, hours of operation, website, photos, reviews and more.
In celebration of National Small Business Week (April 30-May 6th), we will be teaming up with Google to host a free marketing workshop for professionals in the Delray Beach area.
If you are a small to medium-sized business owner, a sole practitioner or an independent service provider, this workshop was designed with you in mind. We will teach you how to claim your Google My Business profile and we will touch on important topics like Adwords, Search Console, Analytics and G Suite. Click here to save your seat now.
For this particular event, we also partnered with our friends at Delray Beach startup, Rooster. Rooster is the world’s first Independent Service Provider focused company where providers can find the support, training, and tools they need to build and grow sustainable businesses. If you work for yourself in a service business, Rooster is here to help! They take care of the business side of things, so you can spend more time delivering exceptional service to your clients. Learn more at roosterlocal.com.
Small businesses are the growth engine of our economy, creating 2 out of 3 net new jobs. And businesses that are online grow 40% faster than those that aren’t. If you think your business could have a better digital presence, you’re probably right.
We hope you can join us at the Delray Beach Chamber of Commerce on May 2. Click here to learn more and register. If you can’t make it or want to learn more about how we can help your business, drop us a line.