Solar Eclipse in South Florida on August 21, 2017 Online Marketing

Big Brands Recognize Solar Eclipse as Marketing Opportunity

Turnaround, bright eyes. Everywhere you go, someone is talking about the upcoming solar eclipse. As for us, we are comfortably nestled away in Delray Beach waiting for Monday, August 21, 2017, at 1:26 p.m. for the action to begin. But, who’s counting?

In the meantime, we’ve been eyeing all the companies out there who are making a few extra bucks marketing everything from solar eclipse glasses to delicious treats and ocean cruises.

Krispy Kreme’s Chocolate Glazer

For the first time ever, Krispy Kreme will sell a chocolate glazed donut. It will be available at 20 stores listed on their website during special hours on August 19 and 20.

From social media to video marketing, Krispy Kreme has our sweet tooth curious.

If you are eager for this tasty treat, you’ll have to head to Broward or Miami-Dade counties to check it out. Palm Beach County didn’t make the cut. Shucks.

Royal Caribbean’s “Total Eclipse Cruise”

Our very own Miami-based cruise line is riding the waves too.

Featuring their festive emojis, they jumped on Twitter and other social networks to pitch cruise lovers a chance to watch the eclipse, while voyaging on the sea. They are calling this marketing adventure a “Total Eclipse Cruise” that is “out-of-this-world.”

In order to set sail on August 20, South Floridians will have to take a quick drive up north to Orlando. It might be totally worth it for the monumental moment because Bonnie Tyler is going to be a special guest during the event singing her hit song, “Total Eclipse of the Heart.”

The Chiquita #BananaSun

Our favorite bananas from the Fort Lauderdale area are ripe and ready to peel. They created an enormous fiery yellow banana in the sky that has our attention. They took to Twitter and other social networks with an incredibly catchy video that screams creativity and silliness – our favorite combination.

It’s hard not to look directly at the Banana Sun with dance moves like that!

These are a few examples of some South Florida brands that have mixed their offerings with some clever marketing tactics. What are some of your favorite Solar Eclipse ads out there?

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